Organize keywords into topic clusters with pillar pages
Create a realistic 90-day content calendar
A content plan turns “I should post something” into a clear list of pages that serve your audience in a sensible order. In this lesson you will build a keyword list, group it by intent into topic clusters, and turn it into a realistic 90-day calendar that fits your asset model.
Understand search intent first
Intent
Example
Best page type
Learn
“how to start a balcony herb garden”
Guide or tutorial
Compare
“self-watering planter vs drip kit”
Comparison or review
Buy
“balcony herb planter set”
Collection, product page or “best” roundup
Do
“herb watering schedule calculator”
Tool, template or checklist
Match page type to intent and you will rank and convert better. A thin blog post will not satisfy a “buy” search, and a product grid will not satisfy a “learn” search.
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